Made in Japan


Canon AE-1, Nikon FTn, Ashai Pentax ESII, Minolta XG-1, These cameras are some of the Japanese 35mm SLR cameras from the Vintage 70's/80's "the Made in Japan Era", when Japan set the global standard of producing quality.



When we take a look at the vintage 35 mm cameras, we notice that, almost, all of these brands use the same style for their logos and typography (line based logos and extended-outline fonts). By the way they use bold logos on their packaging or advertising in 70's/80's. the Production Industry created "line based logos" for metal bodies, probably to cut down the production costs.
So we try to see the digital world in the same perspective of this vintage style.
Vintage Camera Ads (it shows two different logos)
Canon AE-1 Ad
Minolta XD-7 Ad
Nikon Heritage Ad













External Source:
Made in Japan, High Resolution Images
Minimalist effect in the maximalist market
"More Minimalist" effect in the maximalist market
Why Simple Is Good: Jonathan Ive
Rise of the Japanese SLRs
Vintage Camera Museum Flickr Group
Vintage Camera Adverts Flickr Group
Classic Camera Ads Flickr Group
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Container Icon Set 4 / Cargo Vans


New Container Icon Set 4, full detailed 48 icons from the shipping industry.
It's compatible with any Mac Os system, also compatible with Windows XP and Windows Vista.
It is freeware. Download it, share it, use it !



Mac icons is include at least the 16x16, 32x32, 128x128, and 512x512 pixel resources for each icon, PNG files for all icons. The 512x512 size is for use with Mac OS X 10.5 Leopard and later.

Download Container Icon Set 4 (For Mac) RapidShare
Download Container Icon Set 4 (For Mac) MediaFire (Alternate source)

Windows Icons is include at least the 16x16, 32x32, 128x128, and 256x256 pixel resources for each icon. and PNG files for all icons.
Download Container Icon Set 4 (For Win) RapidShare
Download Container Icon Set 4 (For Win) MediaFire (Alternate source)


Previews:
Container Icon Set 4 Preview 1
Container Icon Set 4 Preview 2

The First Container Icon set is here.

The Second Container Icon set is here.
The Third Container Icon set is here.

if you would like to ask something about our icon collection or buying commercial license, you may send a direct message with Antrepo Contact Form
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Happy Birthday Steve Jobs!




Our project is about seeing everything in the eyes of Steve Jobs with the title being "Celebration of Steve". We are currently working on an online exhibition, a book and an iPad Application. There will be 100 everyday products seen painted with Jotun's black and white high-gloss paints. (megayacht paint) We just launched micro website with teaser images of the project in celebration of Steve’s birthday.


We are actively looking for both a curator with a thorough knowledge of design exhibition and a sponsor for the remainder of the project. This exhibition was created by a small team of individuals as a not-for-profit project. If you would like to join "Celebration of Steve" you can follow us on Twitter and/or send an object suggestion. All participant's names will appear in the book as a supporter. We encourage you to please help us spread the word!

Happy Birthday Steve! Thanks for bring your vision to the world. More information and images are available at the official website of the exhibition.

and One more thing... "
Simplicity is the ultimate sophistication”
Leonardo Da Vinci.

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The Multidisciplinary Design Exhibition from Antrepo


From May 7, through May 27, 2012, "Galeri Işık İstanbul" hosted the exhibition "Shipment Destination: Mehmet Gözetlik Multidisciplinary Design Exhibition". It is a great selection of our works. More information at Facebook Event Page and photos in the fllickr set.




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Reason design Emotion @ Beijing (北京)


We are so pleased to announce that, two of Antrepo's projects will be exhibited in the “Reason design Emotion" sub-theme of the Beijing International Design Triennial. 



"The good balance between the two words Reason and Emotion reveals a good design, but according to the different cultures and countries the symbolic (imaginary) value are more important ( in object or products ) than the use value and vice versa. Each designer has his own way of designing and understanding the relationship between the symbolic value of an object and its use value. The designer invents, includes and organizes in his design the right balance he thinks is good."

Curatorial team are: Benjamin Loyauté (French Independent Curator, Author) and Fang Xiaofeng (Chinese Architect, Editor-in-chief of Zhuangshi Journal)

The exhibits will be organized in 7 parts with many international designers. Calm, Delight, Cool/Distance, Humor, Celebration, Freedom, Emptiness.

The first Beijing International Design Triennial will be held in China National Museum which is located on the east side of Tian’anmen Square from Sep 28, 2011 to Oct 17, 20ll. The exhibition venue is constituted by five halls and covers 6000 square meters altogether.

It is a good opportunity for design lovers to see great selection of the international design.
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Antrepo has won the YCE Award!


Antrepo's Executive Art Director and Co-founder Mehmet Gozetlik has received the prestigious Young Creative Entrepreneur (YCE) Award in the field of design, instituted by the British Council Turkey. Mehmet will be one of the international finalists for the award and will have a chance to visit the UK for a week in September to participate in the international competition.
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Antrepo @ TypeCon 2011


We are so pleased to announce that we will be at TypeCon 2011: Surge to speak about generation Y. Our Executive Art Director and Co-founder Mehmet Gozetlik will present some stories from the base of Antrepo.


TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts. TypeCon 2011 will be held in New Orleans, Louisiana from July 5th – 10th.

the presentation abstract: Typography of the “Generation Y”,
prior to “Generation Z”!
Today; we live in a new world where in Facebook, Twitter, global warming and Google exist. We check and read our e-mails with iPhones, read newspapers from iPads and establish communication with wireless networks. Our environment, living conditions have changed and change rapidly in progress.
This digital evolution is experienced by Generation Y, whose lives are interlined 15 hours per day with media and communication technologies. Generation Y; who carry out vast amount of their productions in the field of information technology and choose internet as communication platform, is planning whole of their lives on mobile devices.
So; Can the old formulas fulfill the needs of that new era? What are unique plastic values of that new era in which majority of the communications performed with digital media? Do Generation Y; who are trained by Generation X, ready to educate Generation Z? What are changing in the field of communication before Generation Z, who is formed by the most linked individuals on the earth? Even though The new generations’ technologies are not yet invented, how is met the needs of their lives? This presentation can provide us clues about the new typography perspective that we need.


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Pure Condensed and Vintage Power


Vintage metal oil cans are much better than today's plastic oil cans like many other old things! It is more powerful, more impressive, more iconic. These days, the relatively few metal oil cans that survived that familiar pattern have become collectibles. These cans not only served as containers, they also gave oil companies one more opportunity to advertise their brand name and logo. These vintage cans are also really good source for reflecting power of "Public Gothic Family", Antrepo's condensed, vintage and industrial font family.














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"More minimalist effect" in the maximalist market!


When we went to the supermarket in our last trip to London, we've noticed that, "Our packaging project could go to next level". This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!

What is your choice in these 4 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation

External Source:
Why Simple Is Good: Jonathan Ive





















P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second, third or fourth variations are not new packaging proposals!

High Resolution Images
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Minimalist effect in the maximalist market


Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

What is your choice in these 3 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. Please click for updated second edition




External Source:
Microsoft Ipod Package
LOST labels for your DHARMA Initiative needs
Derek Stroup, Unbranded Project
Josef Schulz, Sign Out
Andreas Gursky, 99 cent
Starbucks' Move to Brand Minimalism
Target, Starbucks logos: Out with the words
Why Simple Is Good: Jonathan Ive



















P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals!

High Resolution Images


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