The Multidisciplinary Design Exhibition from Antrepo

From May 7, through May 27, 2012, "Galeri Işık İstanbul" will host the exhibition "Shipment Destination: Mehmet Gözetlik Multidisciplinary Design Exhibition". It is a good opportunity for everyone to see great selection of our works. We strongly recommend this event who is in istanbul. ( Opening Cocktail Party May 7, 2012, 16:30 until 19:30) More information @ Facebook Event Page

Happy Birthday Steve Jobs!

Our project is about seeing everything in the eyes of Steve Jobs with the title being "Celebration of Steve". We are currently working on an online exhibition, a book and an iPad Application. There will be 100 everyday products seen painted with Jotun's black and white high-gloss paints. (megayacht paint) We just launched micro website with teaser images of the project in celebration of Steve’s birthday.


We are actively looking for both a curator with a thorough knowledge of design exhibition and a sponsor for the remainder of the project. This exhibition was created by a small team of individuals as a not-for-profit project. If you would like to join "Celebration of Steve" you can follow us on Twitter and/or send an object suggestion. All participant's names will appear in the book as a supporter. We encourage you to please help us spread the word!

Happy Birthday Steve! Thanks for bring your vision to the world. More information and images are available at the official website of the exhibition.

and One more thing... "
Simplicity is the ultimate sophistication”
Leonardo Da Vinci.

This is so surreal. We will miss you!

His vision and tenacity has inspired us and empowered us in countless ways. Steve Jobs changed the way we think about design. We will always be grateful. This is so surreal. Steve, we thank you for everything, you have done for us and we will miss you so much!

...It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later....

Steve Jobs (1955-2011)

Reason design Emotion @ Beijing (北京)

We are so pleased to announce that, two of Antrepo's projects will be exhibited in the “Reason design Emotion" sub-theme of the Beijing International Design Triennial. 



"The good balance between the two words Reason and Emotion reveals a good design, but according to the different cultures and countries the symbolic (imaginary) value are more important ( in object or products ) than the use value and vice versa. Each designer has his own way of designing and understanding the relationship between the symbolic value of an object and its use value. The designer invents, includes and organizes in his design the right balance he thinks is good."

Curatorial team are: Benjamin Loyauté (French Independent Curator, Author) and Fang Xiaofeng (Chinese Architect, Editor-in-chief of Zhuangshi Journal)

The exhibits will be organized in 7 parts with many international designers. Calm, Delight, Cool/Distance, Humor, Celebration, Freedom, Emptiness.

The first Beijing International Design Triennial will be held in China National Museum which is located on the east side of Tian’anmen Square from Sep 28, 2011 to Oct 17, 20ll. The exhibition venue is constituted by five halls and covers 6000 square meters altogether.

It is a good opportunity for design lovers to see great selection of the international design.

Antrepo has won the YCE Award!

Antrepo's Executive Art Director and Co-founder Mehmet Gozetlik has received the prestigious Young Creative Entrepreneur (YCE) Award in the field of design, instituted by the British Council Turkey. Mehmet will be one of the international finalists for the award and will have a chance to visit the UK for a week in September to participate in the international competition.

Antrepo @ TypeCon 2011

We are so pleased to announce that we will be at TypeCon 2011: Surge to speak about generation Y. Our Executive Art Director and Co-founder Mehmet Gozetlik will present some stories from the base of Antrepo.


TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts. TypeCon 2011 will be held in New Orleans, Louisiana from July 5th – 10th.

the presentation abstract: Typography of the “Generation Y”,
prior to “Generation Z”!
Today; we live in a new world where in Facebook, Twitter, global warming and Google exist. We check and read our e-mails with iPhones, read newspapers from iPads and establish communication with wireless networks. Our environment, living conditions have changed and change rapidly in progress.
This digital evolution is experienced by Generation Y, whose lives are interlined 15 hours per day with media and communication technologies. Generation Y; who carry out vast amount of their productions in the field of information technology and choose internet as communication platform, is planning whole of their lives on mobile devices.
So; Can the old formulas fulfill the needs of that new era? What are unique plastic values of that new era in which majority of the communications performed with digital media? Do Generation Y; who are trained by Generation X, ready to educate Generation Z? What are changing in the field of communication before Generation Z, who is formed by the most linked individuals on the earth? Even though The new generations’ technologies are not yet invented, how is met the needs of their lives? This presentation can provide us clues about the new typography perspective that we need.

Pure Condensed and Vintage Power

Vintage metal oil cans are much better than today's plastic oil cans like many other old things! It is more powerful, more impressive, more iconic. These days, the relatively few metal oil cans that survived that familiar pattern have become collectibles. These cans not only served as containers, they also gave oil companies one more opportunity to advertise their brand name and logo. These vintage cans are also really good source for reflecting power of "Public Gothic Family", Antrepo's condensed, vintage and industrial font family.

"More minimalist effect" in the maximalist market!

When we went to the supermarket in our last trip to London, we've noticed that, "Our packaging project could go to next level". This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!

What is your choice in these 4 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation

External Source:
Why Simple Is Good: Jonathan Ive





















P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second, third or fourth variations are not new packaging proposals!

High Resolution Images

Minimalist effect in the maximalist market

Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

What is your choice in these 3 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. Please click for updated second edition




External Source:
Microsoft Ipod Package
LOST labels for your DHARMA Initiative needs
Derek Stroup, Unbranded Project
Josef Schulz, Sign Out
Andreas Gursky, 99 cent
Starbucks' Move to Brand Minimalism
Target, Starbucks logos: Out with the words
Why Simple Is Good: Jonathan Ive



















P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals!

High Resolution Images

Salt and pepper package is featured!

The Salt & Pepper Cell Package, is featured in two packaging books, The Art of Package Design (China) and Around Europe Packaging (Spain).

Now, It is available at thinkgeek.com, Amazon.com or Buy.com