Antrepo @ TypeCon 2011

We are so pleased to announce that we will be at TypeCon 2011: Surge to speak about generation Y. Our Executive Art Director and Co-founder Mehmet Gozetlik will present some stories from the base of Antrepo.

TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts. TypeCon 2011 will be held in New Orleans, Louisiana from July 5th – 10th.

the presentation abstract: Typography of the “Generation Y”,
prior to “Generation Z”!
Today; we live in a new world where in Facebook, Twitter, global warming and Google exist. We check and read our e-mails with iPhones, read newspapers from iPads and establish communication with wireless networks. Our environment, living conditions have changed and change rapidly in progress.
This digital evolution is experienced by Generation Y, whose lives are interlined 15 hours per day with media and communication technologies. Generation Y; who carry out vast amount of their productions in the field of information technology and choose internet as communication platform, is planning whole of their lives on mobile devices.
So; Can the old formulas fulfill the needs of that new era? What are unique plastic values of that new era in which majority of the communications performed with digital media? Do Generation Y; who are trained by Generation X, ready to educate Generation Z? What are changing in the field of communication before Generation Z, who is formed by the most linked individuals on the earth? Even though The new generations’ technologies are not yet invented, how is met the needs of their lives? This presentation can provide us clues about the new typography perspective that we need.


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